Site Design and Implementation
Site design will be:

• Able to accept and render RSS feeds
• Flexible, and allow different types of information to be displayed including user
  generated comments, twitter feeds, video, podcasts, and text-based articles
• Professional design with a dynamic Web 2.0 business like feel
• Hosting and web site creation

Content Acquisition and Creation
Encontent will:

• Contract writers in order to create content
  
• Contact your staff to request articles for publication
  
• Research and use relevant RSS feeds
  
• Create a form to collect user generated content for publication

Social Marketing
Encontent will:

• Develop Personas and a personalization strategy
  
• Use the personas to join conversations in order to drive traffic to the site
  
• Optimize content, images, videos, podcasts, & other means to appeal to users
  through enhanced organization & presentation
  
• Avoid brand dilution and association with unwanted groups

Promotion
Encontent will:

• Create online banner ads to run on appropriate web sites in order to generate
  interest and traffic
• Create PPC campaign in order to promote the site
• Create additional means to promote the site